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Marketing Brand & Communications Intern (Summer) - Media
Spectrum
New York, NY, United States
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INTERNSHIP REQUIREMENTS
• This position is part of our Summer Paid Internship Program.
• Internship will last between late May to August. Approximately 10 weeks.
• Must have at least a 3.0 GPA or greater
• You must currently be enrolled in an educational institution or just graduated in May 2019.
ABOUT US
Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
SUMMARY
Beyond keeping a busy schedule of project-driven assignments, this internship offers a chance for the successful candidate to learn about the cable media industry from people who are happy to share their knowledge.
The Marketing team interacts with sales leaders across the country and drives the success of the organization. Below are some of the responsibilities that will be assigned:
• Support marketing team on developing and executing Lead Generation email campaigns, paid media and some social media initiatives
• Execute creative campaigns via our email work tool and work cross functionally to ensure flawless campaign execution
• Monitor competitive and industry trends (i.e. how are other media companies advertising) to help inform messaging and innovative creative ideas
• Assist with pulling financial and media reporting metrics for marketing campaigns and develop reporting dashboards.
QUALIFICATIONS
• Proficiency in Excel and PowerPoint required
• Strong analytical skills and marketing interest preferred
• This internship calls for a motivated individual who brings energy and enthusiasm to the workplace
• Strong verbal and communication skills
• Interest and knowledge of digital media preferred
• Person should be flexible and have the ability to work under tight deadlines in a fast-paced environment
• Must be willing to have fun!
HOW INTERNSHIP WILL HELP YOU
• Provide real-world, industry experience in brand strategy, media strategy and planning in the dynamic media & entertainment industry
• Exposure to lead generation strategies, tactics and ROI measurements
• Thorough understanding of Paid, Owned and Earned media tactics
• Direct experience in digital marketing – including the latest trends and tactics in social, mobile and online video marketing
• Strengthen intern’s communication, analytical and influencing skills in a fast-paced industry undergoing tremendous change