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Social Media Content Specialist
Meredith
Des Moines, IA, United States
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Job Title
Social Media Content Specialist- Pinterest
I. Job Summary
Support Pinterest audience growth and acquisition through managing content promotion on brand Pinterest accounts.
Do you love social media and content? Can you write a great headline? Are you a trendsetter and data nerd all at once? Do you consume digital content with a voracious appetite?
Meredith is looking for a dynamic, creative and digital savvy Social Media Marketing Specialist to join our team to support our brands on Pinterest. The ideal candidate is obsessed with social media, understands how great brands and publishers stand out in feeds and knows how to create engaging posts that drive results.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
50%
• Create and manage Pinterest calendar aligned with Pinterest trends/content calendar, SEO and editorial programs.
20%
• Work with editorial and design to create custom pins. Light design work in tool such as Canvaa.
20%
• Curate content for Pinterest using data from SEO, Pinterest and site metrics. Collaborate with SEO to monitor trends. Write Pinterest friendly copy to optimize pins for engagement and traffic.
10%
• Reporting on tests, traffic, and Pinterest metrics (engagements, impressions)
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
• Bachelor’s degree in Marketing, Business, Communication or Journalism, or equivalent training and/or experience.
Experience:
• 1-2 years of social media experience, working for a publisher, brand or agency.
Specific Knowledge, Skills and Abilities:
• Google Analytics
• Pinterest
• Microsoft Office (Excel, Word) and/or Google Suite
• Have a good eye. Design savvy.
• High attention to detail; excellent grammar and communication skills.
• Able to understand data, trends and reports to make actionable decisions.
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Must enjoy working in a fast-paced, dynamic environment. Proven ability to handle a high-volume workload.
• Good critical thinking, analytical, and problem-solving skills.
% Travel Required (Approximate): 5%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.