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Account Executive
Cumulus Media
Shreveport, LA, United States
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CUMULUS MEDIA –Shreveport is seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.
Who We Are:
The power of having a group of radio stations that match the social and age demands of the marketplace, makes Cumulus the #1 radio group in combined weekly reach in nearly all age demographics! Cumulus offers 3 of the top 4 overall stations in average shares of the Total Survey Area. All listeners.
There are nearly 100 radio stations that have listeners in the Ark-La-Tex Region. Cumulus offers 3 of the top 5 in total overall listeners, and 4 of the top 10 in our total survey area.
Cumulus has the #1 urban station (KMJJ), and #1 non-urban station (KRMD) for average shares overall in the Total Survey Area. All listeners. These 2 stations are also #1 and #2 for Adults 25-54 in the Total Survey Area for average rating shares.
How powerful is KMJJ? It has more listeners within the Shreveport metro, than what the #2 overall station has in the entire Ark-La-Tex Region! It’s also #1 for Men and Women ages 25-54 in the Total Survey Area. There’s a reason why we call it The Big Station, and the only station with over 100,000 listeners!
Looking to influence young families with their first, major purchases? Cumulus offers 4 of the top 5 stations in the metro for Adults 18-34 and Women 18-34 in overall average shares. KMJJ has more 18-34 and W18-34 listeners than one of our competitor’s entire radio group!
Cumulus has 4 of the top 6 overall stations for reaching Women 25-54 in the metro. Including #1 and #2
Key Responsibilities:
• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas
Qualifications:
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• FOUR (4) years in Media Sales background preferred
• Bachelor's Degree in Business, Marketing or related field is required
What we offer:
• Commission-based organization with uncapped earning potential
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays