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National Sales Director
Hearst Magazines
New York, NY, United States
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National Sales Director (Women's & Lifestyle)
Hearst Autos – NY
The Hearst Autos Business Unit is seeking a Director-level candidate with an entrepreneurial spirit who will be responsible for national ad sales strategy and revenue generation, and who will take a leadership role for driving integrated (print, digital, experiential, content) ad revenue growth across a defined group of sites (Hearst Women’s & Lifestyle Brands).
Ideal candidate must have a proven track record of success in generating cross-platform advertising sales within the automotive category. He/She must be well-versed in managing a sales team and must have a strong understanding of print, online strategy, branded content, ad product development, marketplace positioning, and collaborative leadership. As Hearst moves increasingly into large-scale content programs, extensive experience in enterprise selling is critical, as is deep knowledge of how the social web works today.
He/she will help leverage marketing, qualitative and quantitative information to successfully formulate \ integrated sales solutions for automotive brands looking to enhance their business with (and relevance amongst) readers in America today.
In addition, ideal candidate will be a proven and accomplished sales professional with strong client relationships and industry partnerships that leads to positive results in revenue. The ideal candidate should have a strong command of written and verbal communication, be a deal maker, and have a proven track record of success in integrated, automotive ad sales. The candidate should be comfortable with new advertising models (social engagement and acceleration, branded content solutions, selling through syndicated & distributed content, etc), as well being able to build a collaborative relationship with various editorial and brand leaders.
Traveling to meet with clients, develop contacts, attend industry trade shows and events is expected.
Key Responsibilities:
• Attain established revenue goals through innovative, creative and strategic selling.
• Manage a team of national sales people within the Hearst Autos organization
• Collaborate with multiple stakeholders to create effective client solutions and manage deal development.
• Manage and grow existing national client base.
• Develop new business through contacts and prospecting.
• Handle all phases of the selling cycle through to close and regularly report accurate revenue projections.
• Partner with senior management and marketing teams to create marketing programs and monitor overall strategy to drive advertising and revenue objectives.
Requirements/Skills/Experience:
• Must have a minimum of 8 years of experience in integrated media sales, including four years in a leadership position.
• Must have a minimum of 3 years in enterprise selling and be comfortable in a long-term sales cycle.
• Demonstrated success crafting interactive brand strategies resulting in robust digital ad sales for an online destination(s).
• Proven track record translating marketing and promotional objectives into results for advertisers.
• Track record of structuring and managing complex negotiations to successful closure.
• Ability to thrive in a fast-paced start-up environment with grace under pressure.
• A self-starter who instinctively takes charge, has a positive ‘team player’ approach, and is comfortable in a dynamic and rapidly evolving environment.
• Analytical/strategic thinker, creative problem solver, roll-up sleeves resourceful, able to effect innovation and creativity.
• An individual who works well within a corporate and creative environment.
• Have contacts and positive relationships with ad agencies/marketing executives at the client level.
• Excellent interpersonal and communication skills, both written and verbal.
• BA/BS or equivalent experience