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Digital Activation (Media Planning/Buying) Summer Internship
Horizon Media
New York, NY, United States
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Job Description:
Digital Activation summer interns are exposed to the fast-paced world of digital media. Interns work closely with the assistant media planners to support the media planning, activating, trafficking, and reporting. This individual is expected to learn the basics behind the planning, implementing, and maintaining of digital media campaigns. Interns will learn how to monitor performance and make necessary optimizations to campaigns. They will acquire full understanding of how to work with partners and develop insights helpful for the rest of the team.
Main Duties and Responsibilities
• Administrative – 50%
• Planning – 40%
• Client Management – 10%
Duties include, but are not limited to:
• Ensure smooth campaign launches
• QA Launches
• Attend status meetings
• Update plans using industry programs
• Provides screenshots
• Help with campaign maintenance
• Assist with handling IOs, specs, TI sheets
• Pull reports and monitoring activity
• Shadow to learn the planning process
• Help provide coverage for Media Planner
• Provide media intelligence to grow client’s knowledge base
• Responsible for competitive reviews and helping with Nielsen research
• Responsible for documenting meetings and action items via conference reports
Supervisory Responsibilities
N/A
Knowledge and Skills Required
Basic understanding of digital media. Excellent math skills and experience in Excel are a must. Previous internships in media, marketing or extracurricular activities, including membership to professional societies, are a plus, but not required. Candidates should be organized, motivated, detail oriented, and able to multi-task.
Certificates, licenses, and registrations
N/A
Physical Activity and Work Environment
Normal walking activity to conduct business throughout Horizon’s multi-floor office.