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Programmatic Summer Internship
Horizon Media
New York, NY, United States
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Job Description:
We are current seeking Summer Interns to work on the Programmatic team.. This role supports ad-exchange media buying (including, but not limited to banner, video, paid social and mobile), on open and private exchanges to meet client goals. In this role, you will support day-to-day buying and project management across a portfolio of client accounts
Main Duties and Responsibilities
• Administrative – 50%
• Client Management – 30%
• Planning – 20%
• Learn to perform tasks on Horizon's multi-media programmatic software platform, which combines 3rd-party software with custom tools and middleware
• Execute research toward strong and effective media plans based on established RTB and premium-programmatic strategies
• Research external news in the programmatic ad space to provide updates during internal Buyer’s meetings
• Create performance reports and budget-pacing documents
• Assure quality of new campaigns before and after launch
• Create screenshot requests with advertising creatives for clients via PowerPoint
• Pull spend and performance reports for buyers
• Conduct QA checks to make sure campaigns are properly set up according to guidelines prior to launch
• Upload ad creative tags and associate to correct ad groups
• Learn programmatic landscape and learn how optimizing campaigns work and possibly suggest optimizations according to data reports
• Manage projects involving Horizon personnel from various Activation and Brand teams
• Learn about media strategy, ad operations and client service
• Participate in group brainstorming sessions with the intention of bringing great ideas to life
Supervisory Responsibilities
N/A
Knowledge and Skills Required
• Experience working with large data sets and complex digital user interfaces
• Education in media, marketing and communications
• Previous internships in media, marketing or extracurricular activities, including membership to professional societies, are a plus, but not required
• Preference to work on the disruptive side of business, with new technology
• Strong interest in digital communications in general and emerging media in particular
• Excellent math skills and experience in Excel are a must
• Organized, motivated, detail oriented, and able to multi-task
• Experience in a highly collaborative work environment
Certificates, licenses, and registrations
N/A
Physical Activity and Work Environment
Normal walking activity to conduct business throughout Horizon’s multi-floor office.