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Paid Social Media Associate
Dow Jones
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description:
Dow Jones is seeking an experienced Paid Social Media Associate to work across The Wall
Street Journal and Barron’s who is passionate about quality journalism. The role will entail
supporting the Paid Social Media team across multiple campaigns from planning to
implementation, optimization and analysis across the entire paid social landscape. The ideal
candidate will have experience in building performance-driven campaigns on Facebook, Twitter,
LinkedIn and Snapchat.
Responsibilities
● Execute, manage and optimize media campaigns and programs for WSJ and Barron’s
both independently and in support of managers
● Demonstrate diligence, attention to detail and adherence to budgets
● Maintain and organize campaign-specific materials
● Handle daily campaign maintenance, including internal questions regarding tracking and
status of various campaigns
● Run the campaign QA process to ensure accurate campaign implementation, pacing,
and performance
● Regularly report on campaign performance to cross-functional teams
● Participate in regular knowledge share sessions to share and learn campaign strategies
with the larger business teams
Core Qualifications/Requirements
● A minimum of one year of experience in managing and executing Direct Response paid
social media campaigns
● A fundamental understanding of major social networks and proficiency in their
corresponding ad managers
● High attention to detail
● Strong understanding of key social media KPIs, analysis and reporting
● Demonstrated self-starter with the ability to handle multiple projects, prioritize work
assignments, meet deadlines and work independently in a fast-paced environments
● Strong communications and relationship-building skills (Candidates should have history
working cross-functionally)
Nice to Haves
● An interest in emerging social media products and opportunities
● Strong desire to work for a global brand and help drive innovation within Dow Jones
● Passion for journalism and publishing
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area:
WSJ - CUSTOMER GROUP
Job Category:
Marketing Group