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Advertising Research Analyst
Tivo
New York, NY, United States
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Description
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the world’s leading media and entertainment providers to deliver the ultimate entertainment experience. Explore the next generation of entertainment at tivo.com or follow us on Twitter @tivo or @tivoforbusiness.
TiVo’s Advanced Media and Advertising group spans a wide range of media solutions, including enabling entertainment advertisers, agencies, content providers and marketers to reach consumers in “search and discovery mode” - when they are highly receptive to advertising. Our Guide Advertising, Sponsored Discovery, and CTV solutions appear as content choices in interactive program guides, in-app on smart TVs and nestled within the search and recommendations of a consumers’ user experience. These ideal placements make TiVo a perfect complement to today’s overall TV media buys.
Summary:
The Advertising Research Analyst works closely with the Advertising Director of Research & Insights to support the Advertising Sales team by providing pre-sales collateral and post-campaign insights to television networks and other clients advertising on TiVo platforms. She/he also collaborates with the Advertising Product Manager to develop and report on KPIs, and provide internal reports required for financial reconciliation.
The Research Analyst uses proprietary television set top box return path data to analyze post-campaign performance on the IPG and content recommendations carousel. Performance metrics include impression delivery, and ad exposed program tune-in lift for linear, L3/L7 and VOD viewing. New CTV initiatives require digital linear and OTT metrics reporting through ad serving partners as well as Tivo proprietary UIs.
Responsibilities:
• Produce monthly and quarterly internal reports including KPI and impression delivery by platform
• Provide post-campaign metrics reports for all ad campaigns on Tivo platforms including IPG, recommendations carousel, and CTV
• Analyze set-top box return path data for post-campaign insights including campaign ad exposure and tune-in lift for linear and delayed viewing
• Prepare client facing PowerPoint presentations for post-campaign insights
• Collaborate with Ad Operations and Engineering teams to develop and improve campaign reporting capabilities, particularly for the new CTV initiative
Requirements:
• Bachelor’s degree from an accredited college or university with a quantitatively-oriented degree such as mathematics, statistics, economics, marketing research
• Knowledge of basic statistics and research design concepts
• 1 to 3 years of media and/or cable industry experience, preferably supporting an advertising sales team
• Experience in digital advertising including targeting and attribution; video advertising would be a plus
• Expertise in Excel including:
◦ Functions such as if/and/or; look ups and index/match; sumif/ /countif/; sumproduct; formula errors; array formulas; pivot tables
◦ Data querying from multiple files
◦ VBA
◦ Linear programming (solver, data tables)
◦ Predictive modeling (regressions)
◦ Forecasting (exponential smoothing, seasonality)
• Ability to analyze raw data, interpret performance and summarize actionable insights
• Familiarity with analytics platforms (Google Ad Manager, Tableau)
• Detail oriented and self-motivated
• Excellent oral and written communication skills
• Team player who can collaborate across functions and business groups
Benefits & Perks
Our employees and their families are important to us and our comprehensive pay, stocks and benefits programs reflect that. TiVo supports personal well-being, builds financial security, and enables employees to share in the success of TiVo. Rewards include:
• Competitive compensation (salary, equity, and bonuses) and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances, and help you save and invest for the future.
• Generous paid time away from work including vacation, holidays, sick time, and 2 days of paid time off each year to serve and learn through TiVo Community Outreach.
• Great perks, which vary by location and can include: employee discounts, transportation reimbursements, subsidized cafes and fitness facilities, conveniences such as dry cleaning and car washes, and recycling programs.
TiVo Corporation is an Equal Employment Opportunity Employer