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Senior Analyst, Programming Analytics
Spectrum
Stamford, CT, United States
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JOB TITLE: Senior Analyst, Programming Data Analytics
JOB SUMMARY
The Senior Data Analyst is responsible for supporting Programming Data Analytics team with all of its efforts in support of Charter’s various Programming initiatives. As part of this role, this individual will support the creation and enhancement of a variety of programming data analytics tools. He/she will also develop and run viewership reports, conduct data validation/troubleshooting, create and maintain data mapping files and prepare final presentations to be shared with senior leaders.
KEY ACTIVITIES
Develop expertise in Charter’s Audience Measurement system and gain expert knowledge of various data sets and BI tools
Viewership report generation, data management, validation and organization
Data reporting utilizing third party measurement tools, including Nielsen, comScore, etc.
Generation and maintenance of data mapping files for Audience Measurement
Conduct recurring processes and data pulls to provide timely insights on packaging, penetration
Utilize syndicated tools, such as SNL Kagan, eMarketer, LRG Research, Hub, Magid, etc. to conduct market research and competitive analysis
Develop actionable insights through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives
Create summary presentations to summarize the findings and develop actionable analytics-based insights
Support ad hoc research projects
Perform other duties as requested
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Expert knowledge of SQL and Excel (familiarity with key media measurement systems such as Nielsen, comScore, etc. Passion for data management and analytics; ability to perform data analysis, statistical analysis, detailed data tracing; ability to develop and manage data warehousing; comfortable with managements of databases, SQLs queries, data conversions, programs and operational disciplines
Ability to perform complex data matching processes and data diagnosis across multiple systems
Experience in the cable, satellite, telecommunications industry preferred. Must be a strategic, independent thinker focused on detail
EDUCATION
Bachelor’s degree in computer science/information technology/engineering or equivalent experience
RELATED WORK EXPERIENCE
The qualified candidate must have minimum 5+ years of Data/Analytics experience (media industry experience is a plus)
WORKING CONDITIONS
Office environment