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Director Global Demand Generation Programs
Autodesk
San Francisco, CA, United States
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Director Global Demand Generation Programs
Location: San Francisco, CA- United States
Job ID: 18WD30718
Position Overview
The Director Global Demand Generation Programs will own the design, development, and ongoing management of the Global Demand Generation Strategy and programs. The Director is responsible for leading a team to ensure strong design and execution of the quickly evolving business model with a specific focus on marketing initiatives, programs and models.
This is a leadership role managing a team of strategy/program/project specialists. The leader will work within Autodesk’s Global Business Strategy and Marketing (BSM) organization and in partnership with various other functional areas across the company, and will drive a range of programs, like Account-Based Marketing, Channel Marketing, Promotions, etc.
Who you are: Talented. Dynamic. Data-driven. You are a strategic thinker at your core, and a fearless leader who can bring the best out of teams. You are someone who can engage with Executives at a high level and at the same time coach your team in juggling multiple project streams while continually thinking about the details. You know how to push without being pushy and you thrive in complex environments. You can clearly envision a path to completion and manage to it while staying on target. And most of all, you enjoy working with talented and driven people in a fast-paced environment that will challenge you to reach the next level.
Responsibilities
• Develop and drive long- and short-term demand generation strategy, building alignment with Industries, Sales and other key internal groups
• Manage a team of strategy/program/project leads
• Develop and maintain Channel programs to achieve business objectives
• Think Tank for new approaches in Demand Generation and best-in-class marketing
• Work closely with cross-functional stakeholders on all aspects of program design
• Manage programs through all phases of the development cycle, from analysis and design through implementation and tracking
• Monitor and analyze marketing performance to ensure marketing budgets and investments drive high ROI
• Liaise with corporate divisions such as Marketing Operations, Finance, Operations, Sales Operations, WW Marketing, Legal, Global Services, and Subscription Platform Group to ensure corporate standards are implemented and managed
• Effectively influence and communicate with stakeholders to drive global alignment of programs and ensure regional satisfaction with programs
Minimum Qualifications
• 10+ years marketing strategy / marketing programs experience
• BA/BS degree, MBA preferred
• Experience in a Marketing team supporting a multi-channel strategy environment and a strong understanding of demand generation
• Experience with channel program design: value-added reseller models, distribution models, affiliate programs, direct market resellers, e-tailers or volume channels a must
• Understanding of global markets and sales and marketing models
• Proven success driving complex, cross-functional projects
• Ability to translate big picture ideas into action
• Desire to shape strategy and drive company channel strategy through execution
• Ability to effectively communicate with senior executives
• Ability to build relationships across organizations and handle alternative viewpoints
• Adept at getting things done in a highly matrixed and ambiguous environment
• Effectively handle changing priorities and additional duties as assigned
The Ideal Candidate
• Self-motivated, with proven track record of execution as a team member and team leader
• Solid organizational, time management and problem-solving skills, strong attention to detail, ability to prioritize workload and meet deadlines with frequent interruptions
• Have executive maturity and capable of dealing with ambiguity
• Comfortable working in a fast-paced, deadline-driven environment and interfacing with all stakeholders at all seniority levels
• Exceptional written and verbal communication, presentation, and negotiation skills with the ability to present to all position levels, from individual contributors to executives
• Detail-oriented, results-oriented, and pragmatic while also innovative and creative
• A team player who works well individually and with others, willing and able to handle critique
• Able to manage multiple projects simultaneously and thrive in a dynamic environment
• Team and budget management experience
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.