This job has expired, please see additional jobs below
Internet Marketing Specialist
Mohegan Tribal Gaming Authority
Uncasville, CT, United States
Job Details - this job has expired, please see similar jobs below
Position Summary:
This position is responsible for developing and providing content that will motivate, entertain and cause interaction with users to increase visibility across multiple digital channels including websites, mobile apps, e-mail and various marketing efforts.
Primary Duties and Responsibilities: includes but not limited to:
• Responsible for updating, maintaining and creating content for multiple high volume websites and mobile apps
• Uses marketing strategies to help drive decision making habits of website users
• Works within a brand to ensure content is consistent in format, style, language and look and feel
• Develops tactics to market content and messaging across multiple digital channels
• Develops textual web content and works within a Content Management system to schedule updates
Requirements:
Minimum Education and Qualifications:
• Bachelors’ Degree in Marketing or a related field
• Three years of experience in web technology and marketing may be substituted for formal education
• Expertise in current Internet standards, including web browsers and browser specifications, responsive websites, mobile apps, text messaging and e-mail
• Must have knowledge of web page design, HTML, CSS and web graphic types and standards
• Ability to work within a Web Content Management system
• Familiarity with Search Engine Optimization techniques