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New Business Account Executive
Cumulus Media
Shreveport, LA, United States
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CUMULUS MEDIA –SHREVEPORT/BOSSIER is seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.
Who We Are:
Cumulus Media, Inc. in the Shreveport-Bossier City Metro offers legendary brands and highly rated stations to serve our advertisers and listening community. Our stations have won multiple “station of the year” awards with national recognition. A proven medium for advertisers and entertainment for listeners.
Our stations are in a unique position, as it completely mirrors the demographics and social economics of the marketplace. Cumulus has the #1 and #2 overall ranked stations in the market with KMJJ 99.7, and KVMA Magic 102.9 over the last 3 combined ratings periods. KMJJ has 42,000 more listeners in the Total Survey Area than the #2 station in the market.
Our heritage country station, 101.1 KRMD is the #1 country station and the #1 ranked non-urban station for adults 25-54 in the metro. KQHN Q97.3 is a pure play and music intensive HOT AC station. KRMD-AM is CBS Sports Radio, offering 2 signals on 100.7 and 1340AM. This #1 ranked sports station is the home of the NFL, March Madness, the Super Bowl, Airline High School Football, Louisiana Tech Sports,
Key Responsibilities:
• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas
Qualifications:
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• Bachelor's Degree in Business, Marketing or related field is preferred
What we offer:
• Commission-based organization with uncapped earning potential
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays