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Specialist, Marketing
Canon
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Overview
The Marketing Specialist leads the marketing efforts in the Enterprise Managed Services Division (EMSD) through the creation of programs, materials, and practices designed to promote a positive impression of EMSD both internally and externally. The Marketing Specialist keeps EMSD teams informed of the state of the market and competition, and is equipped with collateral to help EMSD win and retain clients.
Responsibilities
• Designs, develops, and implements marketing plans and strategies to effectively expand Canon Solutions America’s Enterprise Managed Services Division (EMSD) in concert with the company, Canon Global Services, and Canon USA marketing initiatives and teams.
• Leads the coordination of Sales Enablement initiatives within EMSD effectively leveraging the company and EMSD technologies and processes for Lead Identification and Development. Identifies new opportunities for improvement.
• Researches industry trends, competitive landscape, and industry analyst positions and communicates relevant findings to EMSD Sales and Strategy teams in a thoughtful, engaging, and timely manner.
• Professionally represents the division and effectively communicates our value proposition to company stakeholders, industry analysts, and current and potential clients if needed.
• Research, create, review, and edit sales and marketing content in the form of bid responses, presentations, sales collateral, forms, white papers, case studies, and other forms.
• Represents the division within industry trade events and specific user groups/trade organizations, ensuring that BSD’s capabilities are clearly communicated to prospective customers.
• Tracks and reports on the effectiveness of marketing initiatives and campaigns.
• Manages and administers division Marketing Budget.
Qualifications
• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience.
Company Overview
About our Company - Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes find ways to: improve sustainability, increase efficiency, and control costs in conjunction with high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S.
Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, profit sharing, success sharing, educational assistance, recognition programs, vacation, and much more.
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