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Social Media Editor/Writer
Atlantic Media
Washington, DC, United States
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Atlantic 57, the consulting and creative division of The Atlantic, is looking for a versatile social media expert and writer to support a national, digital platform dedicated to community renewal. The social media editor leads audience development and content distribution strategy for the platform, crafting social posts, running paid promotion campaigns, analyzing digital metrics, attending events, writing articles, and assisting in publishing a website in a fast-paced news environment. As a member of the Atlantic 57 team, the social media editor ensures that distribution efforts meet the highest standards worthy of The Atlantic name.
Qualifications of the ideal candidate:
• Has at least four years experience as a social media expert working for a fast-paced news-driven organization
• Understands how to attract, grow, and engage digital audiences using social media, paid promotion, search, third-party aggregators, newsletters, events, content partnerships, and other tools and tactics
• Has experience creating content optimized for different digital media platforms, including Facebook, Twitter, and Instagram
• Has experience reporting and writing articles for a news organization, corporation, nonprofit, or communications firm
• Has experience running paid promotion campaigns on the major social platforms
• Has experience aggregating and analyzing metrics from Google Analytics and other social media measurement and listening software
• Is skilled at working with clients and external stakeholders as a consultant or member of a communications team
• Works well in a fast-paced, collaborative environment
• Has a journalistic sensibility that fits Atlantic Media values: intelligent, fair, accurate, fast, curious, provocative, news-driven
Job responsibilities include:
• Writing and scheduling daily social media posts across multiple platforms
• Planning, executing and measuring paid promotion campaigns
• Managing platform communities to cultivate loyal, engaged audiences
• Collecting and analyzing digital metrics and refining distribution efforts based on those results
• Working with client representatives to advise on distribution tactics and coordinate social media planning for events
• Attending and creating live content for client-sponsored events
• Working with designers and producers to create compelling social media graphics and videos
• Experimenting with storytelling and visual tactics to engage new audiences
• Writing as needed for the website and newsletter and assisting with publishing
• Adopting best practices from The Atlantic and outside organizations to engage and grow audiences
Atlantic Media Values:
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –
• Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
• Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.
In your cover letter, please tell us what you’d love about this role, how your professional experience reflects the attributes we’re looking for, and why you’re uniquely suited for this opportunity.
Atlantic Media is an EOE of Minorities/Females/Vets/Disability.