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Content Strategy Manager, Experiences
Airbnb
Los Angeles, CA, United States
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The Airbnb Experiences team is growing, and we’re looking for an experienced content strategy manager with brand marketing chops to own the story of our new categories of experiences and manage its team of writers.
Airbnb Experiences are activities designed and led by inspiring locals. They go beyond the typical tour or class, immersing guests in each host’s unique world. In 2019, Airbnb Experiences is going deep into special communities with dedicated teams to build out “categories” of experiences, like concerts, surfing, social impact, adventures—even animals. The content strategy manager will lead the charge, building out our practice in LA and defining the long-term vision for categories with other leadership.
Responsibilities:
• Name and define positioning for existing and new categories with marketing and product leadership
• Work with researchers and designers to develop category-specific product features integrated into the core product
• Recruit and manage content strategists who work on products & positioning for different categories
• Balance managing with hands-on content strategy work and set an example that helps elevate the practice
• Review the team’s work and be accountable for content quality across all surfaces (editorial, product)
• Mentor and coach team members to set concrete goals and develop their strengths, and provide regular, actionable performance feedback and reviews
• Work with other content strategy leads and managers on team-wide initiatives, like recruiting and developing content standards
Requirements:
• 2+ years management and leadership experience
• 5+ years practicing content strategy, including experience with naming, editorial and product UX
• Proven ability to collaborate with cross-functional partners and work in a fast-paced environment
• Passion for Airbnb’s mission and deep empathy for our diverse community
• Portfolio of writing samples
• Experience writing for passion communities (music, social impact, dining, dating, adventure sports) a plus