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Analyst, Programmatic Analytics
Horizon Media
New York, NY, United States
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Job Summary
We are seeking a Programmatic Analyst to join HX, the programmatic team at Horizon Media. The ideal candidate will have a passion for data-driven decisions that will improve results for a portfolio of clients. This role reports to the Supervisor of Programmatic Analytics, who is in the process of developing a rigorous test-and-learn process for HX advertisers. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
Main Duties and Responsibilities
• 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
• 30% - Support the design and implementation of live market tests to measure incrementality and/or lift. Utilize test results in forecasting effect of future media investments.
• 10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
• 10% - Support development of reports and dashboards to clarify results at scale
• 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers.
Supervisory Responsibilities
None
Knowledge and Skills Required
• Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes
• Coursework in statistics and experience with economics or finance data
• Working knowledge of digital display media, especially programmatic
• Expertise in Microsoft Excel and some knowledge of Powerpoint
• Time-management and collaborative team skills
• Some knowledge of statistics software, R and/or SAS
• Excellent verbal and written communication skills, with ability to convey technical findings in layman’s terms
• 1 year relevant work experience
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.