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Digital Rev Ops Analyst
Meredith
Des Moines, IA, United States
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Job Title
Digital Rev Ops Analyst
I. Job Summary
| Major goals and objectives.
This position is primarily responsible for working with sales teams to maximize yield, reach client KPI’s, deliver on campaign commitments and report on results. Typical job duties include:
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
100%
• Work with sales teams on all proposals including Initial brainstorm with group to review RFP and suggest ad packages to meet client KPI’s
• Check inventory availability and/or suggest appropriate inventory that is available and will meet objectives
• Interact closely with client services in order to build media plan that achieve client objectives, at the appropriate price that and are achievable based on inventory levels
• Review IOs for accuracy and all terms/conditions
• Monitor all sold/running campaigns to ensure proper set-up and delivery vs. 3rd party reporting
• Optimize campaigns throughout the lifecycle of the campaign in order to meet both KPI’s and benchmarks (including viewability where appropriate)
• Ad-hoc performance analysis (CTR, viewability, etc) of sites, ad units, placements, etc
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelor’s degree or equivalent training and/or experience
Experience:
2+ years experience
Specific Knowledge, Skills and Abilities:
Must haves:
• Knowledge of digital advertising including programmatic ad platforms
• Excellent quantitative, communication, follow through and interpersonal skills
• Expertise in MS Excel including proficiency in organizing data for analysis, pivot table building, chart construction
• Ability to construct testing scenarios to effectively read results
• Strong attention to detail
• Ability to work in a team-oriented environment
• Ability to multi-task within a fast-paced environment
• Experience with Google Analytics
Pluses:
• Yieldex experience
• Presentation/PowerPoint skills
• Experience with media plans
% Travel Required (Approximate): 10%