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Performance Manager, Advertising
Atlantic Media
New York, NY, United States
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The Atlantic is seeking a Performance Manager to join The Atlantic’s Revenue Operations team in the New York office. The Performance Manager will help define and track key performance indicators and generate insights for advertising product performance on TheAtlantic.com as well as outside our traditional owned platforms, including Facebook, Apple News, and Google AMP. This position is responsible for developing and delivering insightful and actionable reports to help drive performance outcomes and optimized media investment priorities.
This role will work cross-functionally with Sales, Marketing and Data Teams and use various analysis and measurement tools to provide timely in-depth reporting, analysis and optimizing solutions. This role will actively participate in the business, consistently engaging, and contributing ideas and insights that will benefit our major clients. This role reports to Director, Pricing & Performance on Revenue Operations team.
Responsibilities:
• Align campaign objectives and KPIs and develop performance measurement plans and recommendations for campaign optimization.
• Development and management of comprehensive data-driven digital reporting, including, campaign monitoring and ad quality
• Query large datasets, and combine disparate data, using analytics software to deliver actionable insights (qualitative and quantitative) which would empower internal teams to understand their KPIs, equip them to make informed, data-driven decisions and drive optimizations
• Work closely with Sales and Planning Teams to inform media plan creation based on campaign budget, client KPIs and program format.
• Take a leading role in optimizations and best practices for the Planning and Ad Ops teams; advise on underperforming units and insights from other campaigns.
• Collaborate with Atlantic Re:think Content Studio and Data teams to setup/QA analytics tracking
• Partner with Sales and Marketing teams to develop forward-looking campaigns based on historical performance insights.
• Present reports, optimization recommendations, and insights to both client and internal audiences
• Help develop internal promotional strategy for native & editorial projects.
Key Skills:
• Solid understanding of digital systems including, or similar to: DoubleClick for Publishers, Google Analytics, Moat
• Experience with BI tools, such as Looker or Tableau
• Expert level Excel or Google Sheets data modeling experience
• Experience working with query languages, such as SQL a plus
• Experience with a programming / scripting language a plus -- i.e. JavaScript, Python, HTML
Atlantic Media Values:
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates. In all of us, these are more aspirational than actual, but they are central in our intentions.
• Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
• Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.
Atlantic Media Company is an Equal Opportunity Employer.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.