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Internet Marketing Manager
Mohegan Tribal Gaming Authority
Uncasville, CT, United States
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Position Summary:
This position is responsible for working with the Marketing team to develop the organization’s Web and mobile and digital communication strategies.
Primary Duties and Responsibilities: includes but not limited to:
• Responsible for working with the Marketing team to develop the organization’s Web and mobile and digital communication strategies
• Manages relationships with internal divisions and third party agencies to ensure that all online systems are developed, deployed and maintained on-schedule, on-budget and to the highest standards of excellence
• Manages prospect database for digital communication and oversees omni-channel communications
• Works with the Vice President of Interactive Gaming to develop strategy for all online initiatives
• Manages priority and workflow of departmental projects relating to web and mobile app development
• Understanding and optimizing user conversion marketing funnel, and web analytics goals
• Assists with developing and implementing the marketing strategy for online programs
• Accountable for all public websites and micro-sites as well as mobile apps, in-room tablet content, and prospect forms.
• Guides and directs internet marketing activities, including website development, search engine optimization and email campaigns
• Reports on measures, analysis and the effectiveness of internet marketing activities
• Analyzes team members in the development of online creative ideas, campaigns and advertising on a national level
• Ensures that online issues are effectively anticipated and addressed and appropriate actions are taken to solve problems
• Develops programs for supporting internal clients to help publicize and generate participation in on-property events
Requirements:
Minimum Education and Qualifications:
• Bachelors’ Degree in Marketing or a related field
• Five years of online marketing, and digital messaging (texts, email, app notifications) experience including knowledge of SEO in a corporate marketing or agency environment
• PPC advertising experience preferred
• Knowledge of leading edge, online sales and marketing techniques and technologies
• Must have experience managing technical teams and agencies for the development, deployment and maintenance of online media and marketing platforms designed to drive visits and build business
Mohegan Sun practices Native American Preference. "Native American" means an individual who is duly enrolled member of the Mohegan Tribe or duly enrolled member of any group of Native Americans recognized as an Indian Tribe by the Mohegan Tribe, the United States, or the State of Connecticut.