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Marketing Coordinator
Amplify
Brooklyn, NY, United States
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Marketing Coordinator, Amplify Supplementals
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than three million students in all 50 states. For more information, visit amplify.com.
Amplify is seeking an enthusiastic Marketing Coordinator to join our team to support the effort in getting an exciting new product in the hands of as many students and educators as possible.
Our ideal candidate will have strong communication and organizational skills, a love for digital products, and be an eager team player willing to help out and learn. The Marketing Coordinator should also be excited about education and building great products. Take a look at our adaptive, research-based program here: https://www.amplify.com/curriculum/amplify-reading
Responsibilities of the Marketing Coordinator:
• Writing and developing materials for marketing and the sales team. The marketing team supports the sales team in their efforts on the ground and works to drive new business through marketing tactics. The Marketing Coordinator will play a pivotal role in the development of materials for the sales team as well as writing copy for the marketing efforts. Examples include editing and writing one-page product briefs, editing sales presentations, writing copy for email blasts, writing case studies, editing scripts for marketing videos, etc.
• Tracking marketing performance. The marketing team always wants to ensure that our efforts and resources are yielding an acceptable return. The Marketing Coordinator will be responsible for making sure that we can track performance and compiling reports to be shared with internal stakeholders.
• Maintenance of website and sales portal. The marketing team is responsible for making sure that we have the latest and greatest messaging and materials available on the website and for the sales team to use. The Marketing Coordinator will be responsible for making sure that the website and sales portal are up-to-date and correct.
• Research. The marketing team is expected to have our finger on the pulse of the market. The Marketing Coordinator will assist in market research, including researching the competitive landscape and conducting market surveys. The Marketing Coordinator/Manager will compile learnings and share with internal stakeholders.
Basic Qualifications of the Marketing Coordinator:
• Bachelor's Degree, or equivalent experience
• 3 years of experience
• Writing and editing skills
• Ability to organize and analyze data and draw conclusions based on evidence
• Organizational skills and attention to detail
Preferred Qualifications of the Marketing Coordinator:
• Outstanding interpersonal and communication skills (both oral and written)
• Resourcefulness and independent problem-solving ability
• Willingness to learn
• Experience conducting research and organizing/presenting findings
• Enthusiasm for and comfort within a fast-paced company culture
• Experience with Excel
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.