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Director of Marketing
Eldorado Resorts
Chester, WV, United States
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Property Overview
Mountaineer Casino, Racetrack & Resort is located in Chester, WV. Mountaineer features slot machines, table games, live poker tables, a thoroughbred racetrack, an upscale hotel with amenities, spa, golf course, fine dining and entertainment, a theater and events center, and a convention center. We also have over 800 of the best Team Members. Visit Mountaineer online at www.MOREatMountaineer.com and follow us on Facebook and Instagram.
Responsibilities
JOB SUMMARY
Contributes to the mission of increasing EBITDA through defining and implementing strategies that respond to competitive markets.
Develops plans and programs to increase brand loyalty, provide fun and entertainment and increase market share.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
• Coordinates and implements day-to-day marketing initiatives including promotions, events, players’ club, entertainment, development of rules and marketing collateral.
• Develops and manages the casino marketing budget.
• Provides directives on marketing tactics and methods for the property.
• Defines departmental and individual performance goals and duties.
• Develops and directs all property marketing programs and processes.
• Oversees all hiring, training and evaluation of Marketing department staff.
• Monitors competitors’ promotions and adjust Marketing plans as necessary.
• Maintain strict confidentiality relative to financial information, operating systems, company policies and procedures, marketing plans, and team member and guest information.
• Prepares and presents financial analysis, program planning and promotion information to property leadership.
• Analyzes and interprets customer needs and expectations.
• Manages operational expenses of the marketing department.
• Demonstrates exceptional communication skills, both verbal and written.
• Demonstrate ability to understand, communicate and comply with Company Policies, Processes, and Procedures.
• Other duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES
• Broad variety of tasks and deadlines requires an irregular work schedule in an interruptive environment.
• Ability to manage and resolve complex issues.
• Ability to perform assigned duties under frequent time pressures.
• Ability to maintain strict confidentiality as needed to safeguard team-members, and proprietary data.
• Must possess excellent communications and guest service skills.
• Must possess extensive budget experience and analytical abilities.
• A Bachelor’s degree in Marketing or a related field preferred.
• 7+ years’ of marketing/promotions, experience in a high-volume hospitality industry, 3+ years in a leadership role, or the equivalent combination of education and experience is preferred.
• Ability to obtain and maintain a state gaming license.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
• Able to stand, sit and walk for long periods of time.
• Works primarily in an office environment.
• Work environment may include smoke and variable temperature, lighting and noise levels.
Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Essential duties must be performed with or without reasonable accommodation.
Company Overview
Eldorado Resorts is a leading casino entertainment company that owns and operates twenty-one properties in eleven states, including Colorado, Florida, Illinois, Iowa, Louisiana, Mississippi, Missouri, Nevada, Ohio, Pennsylvania and West Virginia. In aggregate, Eldorado’s properties feature approximately 22,000 slot machines and VLTs, 640 table games, over 7,000 hotel rooms and nearly 14,000 of the best Team Members in the industry. On April 16, 2018, the Company announced that it entered into an acquisition agreement for Tropicana Entertainment Inc. with the transaction expected to close in the 2018 fourth quarter.
Founded in 1973 in Reno, Eldorado has been dedicated to providing exceptional guest service, a dynamic gaming product, award-winning dining, exciting entertainment and premier accommodations. Our extensive management experience and unwavering commitment to our team members, guests and shareholders have been the primary drivers of our strategic goals and success. We take pride in our reinvestment in our properties and the communities we support along with emphasizing our Family-Style approach in an effort to build loyalty among our team members and guests. We will continue to focus on the future growth and diversification of our company while maintaining our core values and striving for operational excellence.