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Digital Marketing Manager
Meredith
Des Moines, IA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Digital Marketing Manager - Paid Media
I. Job Summary | Major goals and objectives.
The Digital Marketing Manager – Paid Media will support, manage and implement paid marketing programs for Consumer Marketing consumer revenue efforts; with a focus on paid social ads on Facebook, Instagram and other platforms; with support and direction from the Digital Marketing management team. The position will support efforts that carry a variety of goals including meeting subscription goals, membership acquisition, and more. This position will assist in Facebook and Instagram campaign set up, testing and reporting. This work requires strong collaboration in plans and initiatives.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
50% Set up, test and monitor on a daily basis various search, display and engagement paid campaigns staying within budgets and outlined parameters. Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules. Assist with writing and editing marketing copy as it relates optimization and implementation of campaigns. Adhere to established processes, coordinating with internal parties on development of display and landing page creative.
20% Work collaboratively with other consumer revenue team members to understand brand voice and product offerings. Research and document competitive efforts, industry trends, and new and innovative opportunities within the paid media area.
20% Pull and monitor campaign results on regular frequency. Communicate findings and recognize in a timely manner any issues or concerns.
10% Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization.
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor's degree in Marketing, Business or Journalism, or equivalent training and/or experience.
Experience:
Minimum four years related professional experience.
Specific Knowledge, Skills and Abilities:
Experience setting up, managing and optimizing paid Facebook and Instagram ads, including:
• Facebook Ads Manager
• Custom audiences
• Interest, Behavioral and 1st party data targeting
Experience with online A-B split testing and programs associated with this testing and targeting, HTML knowledge and pay per click all a strong plus.
Specific Knowledge, Skills and Abilities:
-Ability to think strategically to problem solve and meet goals
-Implement, follow and document processes, plans, and ideas
-Professional communication person-to-person and email
-Strong ability to work productively with others both as a leader and individual contributor
-Understanding of HTML knowledge
-Good understanding of consumer marketing and acquisition processes, as well as delivering on goals and outcomes
-Good problem solving skills are necessary
-Online A-B testing of creative, copy and targeting
-An understanding of online social networks
-An interest in emerging trends and technology
-Testing and targeting software
% Travel Required (Approximate):