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Associate Marketing Manager
Penton Media, Inc.
Irving, TX, United States
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Associate Marketing Manager
FLSA Classification: Full time, Non-exempt
Reports to: Senior Marketing Manager
Responsibilities
• Function as integral part of the overall show management effort by working with the Senior Marketing Manager to implement Attendee and Exhibitor marketing plans for the WWETT Show. Work collaboratively with teammates in Operations, Conference, Sales, Registration, and Housing to help the team achieve success in all areas.
• Create and implement targeted email campaigns for both Attendee and Exhibitor efforts
◦ Track analytics and make adjustments to maximize campaign performance
• Coordinate and grow social media activities for the show including posting to Twitter, Facebook, Instagram, and LinkedIn.
◦ Develop copy and graphics
◦ Track results and make adjustments to maximize campaign performance
• Assist in advertising management by maintaining a production timetable for printed and digital campaigns
◦ Ensure deadlines are met
◦ Track activity to ensure proper implementation
• Coordinate public relations activities, providing content for media partners and writing/distributing press releases
◦ Maintain and update the Industry News page of the WWETT Show website
• Assist with the development and maintenance of the show website, including graphics and copy.
• Assist in the development and production of direct mailers, brochures, sales flyers, and the Show Program.
◦ Compiling content, writing, editing, and proofreading.
• Database maintenance
◦ Updating database contacts, adding or editing as required
• Develop industry knowledge
◦ Maintain a list of information resources and a library of industry publications
• Work with the Operations team to create/edit signage for onsite needs
Requirements
• 3+ years marketing experience working with advertising/promotion/production (tradeshow experience is a plus)
• Social media knowledge and experience required
• Marketing degree is a plus
• High level of computer proficiency is a must, including Microsoft Office Suite
◦ Experience with Adobe programs (Photoshop/InDesign/AEM) is a strong plus
• Excellent written and verbal communication skills
• Motivated self-starter who works well in team environments
• Strong customer service mindset
• Detail oriented, good proofreading skills
• Available to travel as needed