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Marketing Specialist
TEGNA
New York, NY, United States
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Job Description
TEGNA is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including the launch of our new “Over-the-Top” advertising services business, Premion.
Premion (www.premionmedia.com) is leading the way at the local and regional level with advertisers and connecting them to premium, long-form episodic content from over 100 network partners (e.g. Fox, Sling, Turner, Pluto, Xumo and more).
The Opportunity:
Premion is hiring a Marketing Specialist to be based in New York City who will be responsible for working closely with the Marketing Director and supporting marketing activities for the OTT video solution business.
Requirements:
• College Degree with 2-3 years of broadcast/digital advertising, marketing, sales, or agency experience.
• Ability to work in an extremely fast-paced, high pressured environment to meet strict deadlines.
• Superior organizational skills – must be able to multi-task and manage multiple priorities with confidence, balance and vigor.
• Strong communication and interpersonal skills.
• Excellent writing skills including presentation development.
• Ability to analyze large data sets and execute on data visualization.
• Strong understanding and experience with research platforms including Simmons, Scarborough Nielsen and comScore.
• Exceptional working knowledge of MS PowerPoint and Excel.
• Adobe Creative Suite experience highly preferred.
Job Requirements
Responsibilities:
• Source and analyze industry research for use in developing and executing marketing strategies and business development initiatives.
• Collaborate with a variety of internal/external partners, contributing to the development of marketing plans and market-leading ad sales initiatives.
• Support development of outbound marketing including advertising campaigns, industry events, social media initiatives, content development and website maintenance/optimization.
• Assist in the development of marketing strategies and sales materials in support of National and Regional Sales Teams.
• Develop strategies and assets for lead generation and marketplace education.
• Create marketing materials including presentation decks, campaign case studies, competitive analysis and category insights.
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.