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Research Analyst
Viacom
New York, NY, United States
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Research Analyst - BET Networks
Overview and Responsibilities
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Viacom’s BET cable networks.
Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
• Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
• Create thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• HHHelp Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Work with Marketing to evaluate on-air and off-air promotions/advertising
• Work with Advertising Sales team to help craft sales stories
• Draw insights from secondary sources to establish value of BET networks to advertising partners
• Draw insights from secondary sources to establish value of BET Networks to advertising partners
• Keep on top of Industry trends and key consumer insights
Basic Qualifications
• Related college degree
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Affinity for numbers and data
• Internship with national cable or broadcast network
Additional Qualifications
• Knowledge of media metrics/math and measurement methodologies
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
• Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask