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Field Marketing Manager
CenturyLink
Apopka, FL, United States
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CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.
Job Summary
The Field Marketing Manager (FMM) role is responsible for driving marketing plans to increase pipeline and penetration into new logo and existing customer accounts. This position will develop tactics to drive high touch marketing programs that generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy. The FMM role will support the CenturyLink Inside and Field Sales organizations in a fast paced environment and requires experience both marketing and sales expertise.
Job Description
• Proactively drive enterprise marketing programs from planning, execution, to tracking results
• Understand field needs, ensure alignment with segment marketing objectives, define programs and success measurement and deliver programs
• Tracking program results, measuing program success, and reporting metrics via SFDC
• Maintaining program budgets
• Working with product marketing teams to provide field input on programs and promotions
• Participate in sales organization projects and initiative to provide marketing support
• Assist with lead generation activities and to improve read and conversion rates ultimately to increase overall revenue
Qualifications
• Bachelor's Degree or equivalent education, and 6+ years of marketing and/or sales experience, with Marketing background
• Proven track record of successfully partnering with sales management
• Experience with developing integrated, multi-touch marketing plans including lead generation
• Enterprise hosting, managed services, SaaS, PaaS and Cloud background with strong solution selling knowledge
• Experience with sales and marketing automation systems Salesforce and Marketo
• Proven ability to excel in a fast-paced environment
• Travel 20-30%
Education
Bachelors or Equivalent
Requisition #: 203315
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.