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Manager of Customer Experience - Innovation Development
Station Casinos
Las Vegas, NV, United States
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Description
Under the direction of the Director of Interactive Marketing, the Customer Experience Manager’s role is to design and optimize customer journeys for digital communications channels based on data, industry trends and accepted best-practices. This applies to known and new Guests.
Additionally, the Customer Experience Manager will advise various agency and internal teams on mapping a successful conversion for any Guest; and to understand the technical delivery needed in order to minimize friction with any Guest interaction with the brand.
The Customer Experience Manager is expected to perform responsibilities in accordance with all company standards, policies, and procedures.
Qualifications
• 1. Display a high-level of professional communication skills and appearance.
2. 3+ years of marketing strategy/user experience/online advertising experience preferred.
3. Thorough understanding of the advantages and challenges of outbound and inbound marketing, and when to apply each.
4. Understanding of successful usability and accessibility practices online.
5. Organized and analytical with excellent attention to detail, able to understand and contribute to creative processes.
6. General understanding of internet technologies, email marketing and apps.
7. Knowledge of content management systems is recommended.
8. Experience with cross-platform development is recommended.
9. Must have a passion for ‘interactive,’ and involving customers in interactions with our properties and brand.
10. Must possess the ability to maintain a high level of confidentiality.
11. The ability to think creatively and strategically is crucial, as well as the ability to leverage industry and e-commerce experience to generate new opportunities for the brand.