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Programmatic Strategist
Horizon Media
Los Angeles, CA, United States
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Job Description:
We are currently seeking a Strategist, Programmatic Mediato join Constellation Wine’s programmatic practice via Horizon Media, Inc. This role drives improvement of the client’s digital execution via ad-exchange media buying recommendations (including but not limited to banner, video, and mobile), optimized to client DR and Brand goals. This role will support accountability of programmatic inventory diversification, strategic proposals and data/audience strategy in support of brands within the Constellation Wines portfolio.
Main Duties and Responsibilities
Main Responsibilities:
30% Programmatic strategy and planning
30% PMP publisher activation, management, ongoing QA of active media plans
20% Support education with ongoing internal communications on landscape and emerging trends in programmatic execution
20% Client Service
• Support planning of programmatic media across a portfolio of clients
• Explore and provide POV on emerging programmatic technology, partnerships, and supply
• Troubleshoot the functionality of PMP opportunities, ensure consistent inventory availability, and performance
• Assist and consult buyers on optimization strategies, reporting, and campaign management
• Support ongoing client understanding of approved executions and in flight performance results
Knowledge and Skills Required
• At least 1-2 years of hands-on buying and/or programmatic planning experience
• If you don’t have hands on buying experience, you should have a strong knowledge of ongoing programmatic planning practices as well as experience with cross-sharing programmatic planning tactics with clients and internal digital teams
• Proven ability to develop/implement/improve programmatic campaign lifecycle processes
• Proven ability to thrive in highly collaborative work environments
• Working knowledge of at least two DSPs
Certificates, licenses and registrations
There are no requirements for certificates, licenses and registrations.
Physical Activity and Work Environment
There are no requirements for physical activity and work environment.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.