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Social Strategist
TEGNA
Sacramento, CA, United States
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Job Description
ABC10 KXTV, a TEGNA company, is looking for a detail-oriented social marketing maven to create and execute multi-platform outreach projects based on locally-produced content or event involvement to join our team. ABC10 is setting the bar on how local content is covered and delivered; we are not a TV station, we are an information network creating engaging content that takes our audience on a journey. We are looking for someone to help our powerful journalism reach a wider audience. The Social Strategist should be able to multi-task; oversee multiple, ongoing projects at once and identify opportunities to grow or pivot depending on feedback. Measurements of success will include raw engagement numbers across several platforms, quality of audience feedback, level of penetration in the market, and other key performance indicators as identified by station management per project.
The Social Strategist will:
• Strategize, create, execute and track socially-driven campaigns
• Lead brainstorms with content creators to develop marketing and engagement plans for identified content projects.
• Be focused and detail-oriented; work with various departments and skilled content creators to bring a successful campaign together
• Work with team members to execute and prioritize multiple ongoing plans at once
• Capitalize on real-time engagement and trending topics
• Tap into relevant and current conversations on digital and social media platforms
• Effectively listen on ABC10’s social platforms to respond and engage
• Track results each step of the way to identify opportunities or make quick adjustments
Job Requirements
Qualifications:
• Must have social media analytics and tracking experience
• Working knowledge of Facebook Ads
• Working knowledge of best practices for brand engagement on Facebook, Twitter, Instagram, YouTube, Pinterest, along with other platforms
• Experience with social media campaigns is preferred
• Experience with image and video editing software