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Major Account Executive
TEGNA
Spokane, WA, United States
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Job Description
KREM Marketing Solutions
in Spokane, Washington,a TEGNA Company,is a local marketing company with a national footprint that is home to employees who are passionate about bringing innovative and effective multi-platform strategies to our clients.
We have a rare opportunity for a dynamic and highly motivated individual to join our team of marketing experts as a Major Account Executive who will manage a high-volume account list. You will be responsible for growing revenue and share by effectively negotiating, packaging and recommending solutions that utilize our broadcast and digital assets. Must be detail-oriented and able to multi-task in a fast-paced environment.
Roles and Responsibilities:
• Maximize share of business from an assigned list of local and regional accounts
• Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis
• Respond to RFP’s in a timely manner
• Manage effective relationships with key account decision makers
• Develop new revenue through selling sponsorships, digital solutions and Premion OTT
• Frequent check-in with Account Manager to ensure campaigns are running accordingly
• Clearly communicate client expectations and elements of campaign to Account Manager
• Use Salesforce to manage day-to-day activity, pipeline and forecasts
Job Requirements
• A minimum of 3-5 years of broadcast television sales experience
• College degree preferred
• Excellent verbal and written communication skills
• Proficient in Word, Excel and PowerPoint
• Experience in WideOrbit and Salesforce preferred
• A valid driver’s license with an excellent driving record, as well as reliable transportation and proof of insurance
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About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.