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Producer, Video Franchises and Special Projects
Gannett
Mc Lean, VA, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Producer, Franchises and Special Projects
The USA TODAY NETWORK seeks a Producer to join its expanding Franchises and Special Projects team. The team is responsible for creating best-in-class, brand-defining series, investigations, and special projects for an array of audiences and platforms. The Producer, Franchises and Special Projects will play a key role in coordinating various team projects, including story development, writing, producing, editing, and publishing digital video for desktop, mobile and social platforms. Managing content optimization and programming across USA TODAY platforms and social channels, in coordination with various network digital teams, is of particular importance in this role. The Producer is a creative, passionate storyteller with solid writing skills, sharp attention to detail, and the ability to manage multiple projects simultaneously. The Producer is digitally-savvy and comfortable with content ranging from news-driven features to socially-fueled segments and everything in between.
The Producer will be a hands-on leader and excellent communicator, with the ability to interface with editors, producers, journalists, product teams and members of the sales team.
Responsibilities:
• Develop, pitch, produce, and edit video franchises and features for desktop, mobile and social platforms.
• Manage publishing process and optimize content promotion for multiple platforms.
• Regularly assess video performance using Omniture and other analytics tools, using data to make informed decisions to about format, approach and promotion of content.
• Identify and produce packages of video content to support network objectives as needed, including breaking news and special coverage.
Requirements:
• At least 3 years of professional experience, including producing and editing digital video
• Demonstrated creativity for unique series-driven approaches to a variety of topics, platforms and audiences
• Understanding of all digital media platforms and social media
• Experience coordinating and planning news, entertainment, feature, and /or scripted content
• Strong editorial decision-making skills, writing and producing skills
• Understanding of the digital media ecosystem, including content-management systems, digital video, streaming, and Web analytics