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Brand Strategy Supervisor
Horizon Media
New York, NY, United States
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Brand Strategy Supervisor - Horizon Next
Job Description:
The Brand Strategy Supervisor is responsible for delivering excellent client service, innovative media plan development, and insightful analytics to client teams.
Main Duties and Responsibilities
40% Planning
Keen and deep understanding of the media planning process, with ability to manage the execution of a range of client deliverables
Analyze data and provide key insights and implications/optimizations (i.e. results reports, competitive assessments, target analysis)
Oversee the billing and budget maintenance process
Seek out and provide POVs for new media opportunities
Proficiency in media math and terminology
Veteran knowledge of systems and tools – with ability to identify their role in planning and account management (i.e. billing system, media management system, targeting tools, competitive tools)
30% Client Relationship Management
Foster good relationships with clients and other Horizon departments, i.e. buying, traffic, operations
Identify problems and recommend solutions in detail
30% Team Performance
Manage team workflow, deliverables, and deadlines
Keep senior management updated on the status and timing of deliverables
Manage junior team member(s) development
Lead the training of Assistant Strategists
Collaborate with supervisory team members to train Strategists and Senior Strategists
Set aggressive yet achievable performance goals for ones’ self
Supervisory Responsibilities
Train Assistant Strategists, Strategists and Senior Strategists – providing clear, concrete expectations and learning plans
Set clearly defined and aggressive – yet achievable, performance goals for junior team members
Knowledge and Skills Required
Dedication to the principles of advertising, marketing and media
Highly organized with ability to manage both and complete multiple deliverables within due dates – both one’s own and team-wide
Ability to work as part of a team and speak to concrete examples of past collaborative and supervisory experience
Strong written and verbal communication/presentation skills (ability to effectively and comfortably communicate and interact with clients and vendors)
Proficiency and creativity in Excel and PowerPoint
Ability to recognize and discuss how functions can or should be applied relative to the media planning process
Ability to discuss past work examples and personal approach toward development of such documents
Proficiency in systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
Certificates, licenses and registrations
Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field
Minimum 5 years media planning and/or account management experience, preferably Direct Marketing focused
Minimum 1 year supervisory experience over at least 1 Strategist/Senior Strategist level team member
Physical Activity and Work Environment
None