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Social Media Content Manager
Mohegan Tribal Gaming Authority
Uncasville, CT, United States
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Position Summary:
This position is responsible for managing the online brand presence of one or more properties within the Mohegan Gaming & Entertainment North American portfolio. Reporting to the Director of Social Media the incumbent will be take an ownership-level approach to his or her assigned social media networks, ideating, overseeing and executing content calendar, content creation, and publishing of both paid and organic content.
Primary Duties and Responsibilities: includes but not limited to:
• Implements the social media strategy and coordinates with stakeholders across the company to ensure its effectiveness
• Manages social media campaigns and day-to-day activities including content creation and distribution, monitoring, reputation management and sponsored campaigns
• Manages the presence in social media spaces, including Facebook, YouTube, Twitter, LinkedIn, Snapchat etc.
• Monitors effective benchmarks for measuring the impact of social media programs, analyzes, reviews and reports on the effectiveness to maximize results
• Strives for continuous improvement by maintaining an always learning approach to stay on top of best practices, new networks, platform updates and emerging trends
Requirements:
Minimum Education and Qualifications:
• Bachelors’ Degree in Marketing or a related field
• Three years of professional experience in Social Media Marketing, with large audience size experience demonstrated
• Excellent written and verbal communication skills
• Excellent organizational and multi-tasking skills
• Intermediate knowledge of Word, Excel, and Outlook
• In lieu of a Degree and previously mentioned experience, six years of professional experience in Social Media Marketing may be considered
Mohegan Sun practices Native American Preference. "Native American" means an individual who is duly enrolled member of the Mohegan Tribe or duly enrolled member of any group of Native Americans recognized as an Indian Tribe by the Mohegan Tribe, the United States, or the State of Connecticut.