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Marketing Coordinator
Penguin Random House
New York, NY, United States
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DK Travel Marketing Coordinator (part-time)
The Marketing Coordinator will aid in planning and implementing marketing strategy and help secure brand partnerships for the DK Eyewitness Travel Guide relaunch in October 2018 and beyond. Working closely with the Associate Marketing Manager, Travel, the Marketing Coordinator will utilize his/her knowledge of the travel industry and industry-wide contacts to develop relationships and facilitate partnerships. This is a part-time, temporary position located in our NYC office.
Key Responsibilities:
• Work with the Associate Marketing Manager to strategize, create, plan, and implement sales-driving consumer activity
• Creatively brainstorm and develop significant brand partnership opportunities to connect DK Eyewitness Travel Guides with the travel industry
• Utilize all aspects of marketing including but not restricted to: digital, print, partnerships, sponsorships, email, and social campaigns
• Responsible for building and strengthening relationships with travel industry organizations
• Liaise with travel industry organizations on proposals for campaigns and advertising opportunities while working within a given budget
• Maintain excellent product and competitor knowledge, keeping abreast of travel trends
• Maintain daily communication with the Associate Marketing Manager
Key Skills and Knowledge:
• Extensive experience working in/with the Travel industry and connections at various travel companies/organizations
• Knowledge of Travel industry trends
• Evidence of sales-driving marketing campaigns
• Evidence of idea generation and creative thinking
• Self-starter with the ability to multitask
• Excellent communication and organization skills
• Proven ability to work in a fast-paced, deadline-driven environment
DK is the bestselling publisher of highly visual, photographic non-fiction for adults and children. Our aim is to inform, enrich and entertain readers of all ages through beautifully designed content. Publishers of the Eyewitness series for children, the award-winning Eyewitness Travel Guides and the creators of the online homework help website DKfindout!. DK is part of Penguin Random House and is also the parent company for Alpha Books, publisher of the Idiot's Guides series, Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.