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Technical Marketing Manager, Infrastructure
Autodesk
Boston, MA, United States
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Technical Marketing Manager, Infrastructure
Location: Boston, MA- United States
Job ID: 18WD29527
Position Overview
Are you experienced in construction management, virtual design and construction, and civil engineering? Do you have great communication and collaboration skills? Are you passionate about technology and software? If this sounds like you, read on!
Autodesk is looking for a construction/design professional to join the Civil Infrastructure technical marketing team. This role will involve the development of technical content to support marketing and sales processes to drive awareness, engagement and adoption of our products and solutions.
In this role, you will be responsible for a wide variety of creative activities: creating compelling visuals and other assets for key use cases, provide subject matter expertise in the development of workflows for marketing campaigns and product releases, as well as deliver webcasts and other presentations at key events to support marketing efforts. This is a great opportunity to utilize your technical expertise to drive the infrastructure industry in exciting new directions.
Responsibilities
• Creates Infrastructure owner related focused technical marketing collateral and tools that can be used in a typical marketing & sales process. Regularly measures effectiveness of content in the field
• Collaborates closely with Industry Strategy and Marketing teams to ensure creation of technical components necessary in to create marketing collateral and other materials, including compelling storylines, demonstrations, videos and screen captures. Ensure assets created are reinforcing key messages and support business goals
• Manages cross-functional effort involving representatives from industry marketing, field marketing, technical specialists, sales and other internal groups to drive development and delivery of innovative technical tools to support our Infrastructure owner business
• Creates technical documents (white papers, solution specifications) which contain details on project workflows or technical architecture for nurture programs and marketing campaigns
• Develops and maintains library of product & solution images, renderings, videos and screen shots to support marketing efforts
• Provides product and subject matter expertise and delivers demos at significant industry trade shows, important end-user and channel events, executive briefings, seminars, webcasts and other events as defined in marketing programs and campaigns
• Presents product to press; works with journalists who are reviewing product
• Gathers, consolidates, analyzes and disseminates technical information about competitive products
• Develops and maintains basic skill level with full AEC product offering (vertical and horizontal infrastructure)
• Works with other technical enablement managers and other Autodesk divisions (M&E, D&M) to develop cross-industry marketing materials supporting Autodesk solutions
• Stays current on Infrastructure owner industry issues and trends and builds, maintains, and manages relationships with external technical consultants in order to tap specialized expertise as needed
• Maintains high-level of skills in both shipping product and pre-release/beta product. Shares product gaps & requirements from direct/indirect sales and customers back to Industry Strategy
• Develops, extends, and maintains multiple data sets & custom tools &s scripts as needed for product demonstrations; acquires project data from external sources where appropriate
• Creates and delivers technical and sales readiness programs including training internal and channel partner sales & technical teams to enable strategic business goals in roads & highways, airports and rail segments aligned to strategic realization
• Ensure program is integrated with established sales methodologies (i.e. Channel Specializations, Value Selling, Pipeline Management, TAS) and is leverages existing sales platforms (i.e. salesforce.com, CliqView, Autodesk Learning Center ALC)
• Provides technical leadership to Autodesk and Reseller Application Engineers teams worldwide regarding selling Infrastructure owner relevant products and solutions
• Develops, documents, delivers scripted demonstrations of products and solutions to support sales and other presentation requirements as part of the launch process and on an on-going basis
• Conduct on-going detailed competitive analysis and produce documentation of competitor’s strengths and weakness, opportunities and threats
• Verbal Communication and Presentation – Demonstrated ability to effectively communicate at different levels of an organization, clearly present information and deliver dynamic presentations in front of live audiences
• Writing – Demonstrated ability to communicate in writing and adapt writing styles to different audiences and goals
Minimum Qualifications
• Bachelor’s in Construction Management, Civil Engineering or equivalent experience
• At least 5 years of professional experience in Design, Construction, or VDC
• At least 5 years of digital construction/engineering experience required
• MBA or experience with marketing, sales or business experience beneficial
Preferred Qualifications
• Experience implementing VDC Strategies throughout a Project Lifecycle
• Experience with BIM implementations & infrastructure design build projects
• Experience with Revit, Navisworks, BIM 360, AutoCAD, Civil3D or other design, coordination, and simulation products
• Familiarity with program/project management, data management and scheduling systems beneficial
• Experience presenting technical concepts to project teams, clients and other stakeholders beneficial
• Working knowledge of image/video editing and animation software (e.g. Flash, Camtasia, Paint Shop Pro)
• Assimilation – Ability to take in information from multiple sources including customers, internal colleagues, customers and partners, and industry and business journals and assimilate common trends and themes that can be addressed through sales and marketing tools
• Initiative – Able to bring great results from ordinary circumstances; prepare for problems in advance; transform opportunities into productive business outcomes; undertake additional responsibilities and respond to situations as they arise
• Planning, Prioritizing, Goal Setting – Ability to manage multiple projects, determine project urgency in a meaningful and practical way, use goals to guide actions and create detailed action plans and well-organized tasks schedule
• Teamwork and Collaboration – Ability to work effectively with cross-functional teams in a matrixed organization
• Flexibility – Ability to perform a wide variety of tasks and change focus quickly as demands change; manage transitions effectively from task to task; adapt to varying business needs
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.