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Business Development Mgr
Meredith
New York, NY, United States
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Job Title
Business Development Mgr - Direct Media
Revenue Growth
• Meet/exceed budgeted revenue goals by developing new business and growing existing business.
• Negotiate each account for maximum revenue for Meredith.
• Take a leadership role in initiating, developing, expanding, and closing multi-magazine programs, keeping all informed on status during sales process.
• Track competitive set and grow share of market with a focus on achieving #1 share both within competitive set and account specific.
• Assess business and submit accurate short- and long-term forecasts to Direct Media management, proactively communicating any fluctuations to forecast and developing plans to offset potential shortfalls.
New Business Development
• Proactively identify, develop, and close new business on an ongoing basis by prospecting from both endemic and non-endemic media.
• Thoroughly prepare for each sales call – review client’s ad, media schedule, competitive landscape and all available resources uncover important information.
• Initiate in-person sales calls when appropriate.
Asset Diversification
• Develop thorough knowledge of Meredith assets.
• Align client goals with specific assets to drive revenue across platforms. Assets include digital, printing, onsert program, database marketing.
Essential Job Functions
Meet/exceed budgeted revenue goals by developing new business and growing existing business for assigned brand.
Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelor’s degree or equivalent training and/or experience.
Experience:
Three years advertising sales experience.
Specific Knowledge, Skills and Abilities:
Knowledge of Salesforce
Outstanding verbal and written communication skills
Ability to sell to levels at client and agency.
Collaborate and work well in team environment
Great organizational skills
Ability to initiate and sell marketing programs based upon insights gained from client/agency.
Strong negotiation skills
% Travel Required (Approximate): 5