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Senior Manager, Digital Marketing
Paramount Pictures
Hollywood, CA, United States
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Overview and Responsibilities
This Sr. Manager position is responsible for assisting the VP, Digital Marketing in creating strategic and innovative digital marketing plans to drive awareness and consideration of Paramount Pictures theatrical titles. The ideal candidate has a strong understanding and passion for the unique challenges of theatrical marketing in the digital space.
• Effectively provides insights and recommendations for the development of innovative marketing concepts for all digital touchpoints, including but not limited to social media, web/apps, and digital partner integrations
• Has an established foothold on the digital landscape and identifies trends that may inform strategy or creative execution across platform and campaign work
• Identifies and establishes relationships with top digital creative agencies and innovative partners in the space
• Leads the team in digital brainstorm sessions and owns the follow through on key ideas through execution
• Creates vendor RFPs, participates in the selection of creative agencies, negotiates budgets, and works with legal on contracts to meet the needs of each film’s online presence within the marketing budget
• Develops and manages project organization to ensure requirements and project deliverables dates are clearly communicated, understood and executed upon
• Identifies and presents digital trends to senior executives
Basic Qualifications
• Bachelor's degree or equivalent, relevant experience
• Minimum 5 years of experience in digital marketing in the entertainment industry or relevant brand marketing
• Deep understanding of film marketing and surrounding industry, including the film marketing process and industry trends
• Advanced proficiency in Microsoft Office Suite and Keynote
Additional Qualifications
• Problem solving skills are critical; ability to deal with ambiguity a must
• Highly organized with outstanding attention to detail and personal drive to succeed
• Ability to think creatively and collaboratively, constantly striving to innovate
• Excellent verbal and written communication skills, as well as a positive attitude
• Must be collaborative and gracious with both internal and external stakeholders