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Sr. Research Analyst
iHeartMedia
Los Angeles, CA, United States
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Job Summary:
Primarily responsible for research requests covering Premiere inventory, including qualitative as well as quantitative analysis & insights. Work closely with sales team to increase advertising share of dollars. Provide competitive research to attract new advertisers to network radio.
Presale:
• Be an authority on Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates.
• Develop customized research using syndicated qualitative and quantitative tools for developmental and active business.
• Communicate qualitative and quantitative findings via clear, concise sales presentations.
• Provide cross media analyses that communicate the efficacy of audio in comparison to other media outlets, including TV share shift analysis to show benefits of shifting a portion of TV budget to radio.
Developing Research Tools:
• Update audience research tools used by sales and marketing. Maintain core demo data as well as primary stats for programs and services.
• Work to create companion selling pieces to highlight the relationship between Premiere Networks offerings and how they fit into the story of iHeartMedia solutions overall.
Team:
• Cross training between business units for knowledge base and flexibility to work collaboratively across the entire 20+ national research team, including digital and ad effectiveness research.
• Contribute to culture of team passionate about creating narrative insights based on research data.
Requirements
• Bachelor’s degree from a four-year college
• Proficient in Excel and PowerPoint
• Detail oriented with good writing and analytic skills
• Comfortable providing accurate findings with urgent timing
• Ability to work independently
• 2-3 years professional experience in related field (Marketing, Finance, or Research)