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Digital Marketing Manager
Dow Jones
New York, NY, United States
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Job Description:
The Digital Marketing Manager is responsible for supporting the revenue growth of Dow Jones Professional Information Business products by building and optimizing a funnel of marketing qualified B2B leads, based on strategic direction from product marketing managers.
Responsibilities & Activities:
Work closely in conjunction with brand marketing leads and operations support to execute lead generation components of marketing plans for each of the three Professional Information Business units (Risk & Compliance, Knowledge & Insight and DNA); primarily executing, optimizing and reporting on owned and paid media campaigns.
• Responsible for overall execution of a fully integrated demand generation program.
• Responsible for managing lead generation process to create engagement and fill pipeline with qualified leads and opportunities.
• Execution of all digital marketing tactics (SEO, SEM, retargeting, social, webinars, etc.)
• Responsible for lead gen goals, metrics and KPIs.
• Responsible for testing to optimize campaign performance and improve conversion.
• Use automation tools and Salesforce to run campaigns that identify, engage, and attract top prospects based on strategic direction from marketing leads.
• Work in tandem with content strategy manager to maximize conversion rates across content, event, and nurture campaign activity.
• Run experiments, build processes and implement tools to optimize our lead generation.
• Responsible for reporting on leads, pipeline/opportunities, conversion funnel, overall marketing ROI and all stakeholder reporting.
• Work closely with sales leadership to establish direct communication lines in order to communicate strategy, process and results; and to elicit feedback and create a strong marketing/sales alignment.
Basic Skills & Qualifications
• 2-5 years of relevant experience; B2B marketing experience preferred.
• Proficient in executing and running paid social, SEM, retargeting and display campaigns.
• Experience with Eloqua (or other marketing automation tools) and Salesforce.
• Strong project management skills.
• Proven experience executing results and data-driven marketing campaigns.
Manager: Head of Demand Gen
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area:
SOLUTIONS ENGINE