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Sales Analyst
TEGNA
New York, NY, United States
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Job Description
TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including the launch of our new. Over-the-Top? advertising services business, Premion. Premion (www.premionmedia.com) is leading the way at the local and regional level with advertisers and connecting them to premium, long-form episodic content from over 100 network partners (e.g. Fox, Sling, Turner, Pluto, Xumo and more.)
The Opportunity
Premion is hiring a Sales Analyst who will be responsible for managing the inbound field sales opportunities pipeline and delivering related pre-sales activities/deliverables for the OTT long-form video business while interfacing with the Director of Pre-Sales, President of Premion and regional/local sales teams. This role will be based in New York City.
If you can answer yes to these questions, this job might be right for you:
• I love the idea of equipping sales teams with what they need to drive revenue?
• I have Salesforce.com (CRM) and request for proposal (RFP) development experience?
• I emit positive energy and possess a can-do and solution-oriented attitude?
• I would like to be part of an exciting new business in a high growth category (e.g. OTT)
• I like the excitement and intensity of a fast-moving environment?
• I know when to take control and when to lean back while utilizing sound judgment and top-notch social skills?
Responsibilities include but are not limited to:
• Work closely with the Director of Sales Operations to create and implement effective pre-sales processes and tools that drive revenue growth
• Research and distribute data and reports that will aid in the development of sales strategy, market and category development and best practice sales processes
• Manage pipeline for all active sales opportunities in Salesforce.com reviewing all newly created opportunities and establishing proper follow-up activities and notifications including assignment of tasks and deliverables
• Act as the Premion Salesforce CRM Administrator
• Interact daily with TEGNA local and regional sales team to develop and deliver advertising revenue proposals to regional and local clients.
• Oversee RFP process on behalf of Premion working closely with and coordinating the resources of the field sales, technology, operations and content teams
• Respond to requests for information and answer any questions as it relates to pre-sales process including pricing, volume, forecasts and capabilities
• Work closely with marketing team to provide market feedback on the development of materials needed for stations to manage best in class sales processes
• Communicate available materials, resources, tools and training to the field
• Work closely with Premion leadership and finance team for approval of deals
• Establish and maintain productive working relationships with the participating local marketing and sales teams across the country
• Ad hoc reports and analysis projects as needed (forecasting reports, market opportunity data, pipeline updates, etc.)
Job Requirements
Requirements:
• Bachelor’s degree in marketing, business or related field
• 3+ years pre-sales, media planning, and or account management experience
• Understanding of complex request for proposal (RFP) processes and requirements
• Broadcast/digital advertising, marketing, sales or agency experience preferred
• Ability to handle multiple tasks and effectively solve problems
• Exceptional organizational, project management, communication and interpersonal skills
• Mac and PC proficient especially for presentation and proposal development
• Exceptional reputation and professional ethos
• Proficient in Microsoft Office
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.