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Ad Sales Analyst, Programmatic
Forbes
Jersey City, NJ, United States
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Description
Forbes Media’s Revenue Operations team is currently seeking an Ad Sales Analyst, Programmatic This position reports to our Director of Programmatic Operations & Platforms.
As advertisers begin shifting sales to a programmatic structure, our goal is to optimize Forbes’ revenue within these platforms. Our programmatic team works directly with exchanges, trading desks, and demand-side platforms to set up and execute media buys in an automated fashion.
Responsibilities
• Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.)
• Generate weekly performance reports and summaries for internal and client review
• Assist with day-to-day performance management across all campaigns
• Assist with preparation of media plans and execution strategies
• Periodic reporting and analysis of overall programmatic efforts.
• Assist with optimizing programmatic platforms for maximum revenue generation
• Help identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.).
Requirements
• Digitally focused individual with 1+ years of experience (internships count!) in the digital media space.
• Experience within ad-tech is a plus!
• Advanced Excel Skills (Pivot Tables, V-Lookups)
• Must be detail oriented and organized.
• Eager to stay up to date with industry news, trends and events.
• Willingness (and passion) to learn.
• Bachelor's degree required.
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
Forbes is an equal opportunity employer.