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B2B Field Marketing Manager
Gannett
Cincinnati, OH, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest
The B2B Field Marketing Manager is responsible for building a strong relationship with designated sales organizations (regional, segment or vertical alignment) to create an integrated plan, focused on lead generation & nurturing, and sales enablement, to support sales in driving unit initiatives and revenue.
This role will build connections into the sales organization to assess needs and priorities, drive proactive planning in the regions with sales leadership based on those assessments, and collaborate with the central marketing teams execute. The role will provide consensus and direction for national programs while leveraging centralized teams to drive unit specific initiatives. The field marketing roles will identify key, common practices and ways to create more consolidated, scalable approaches.
The manager is expected to execute a variety of projects with minimal direction and collaborate with teams to drive strategy, execution, and roll out of other projects.
• Build a strong relationship with unit sales leaders and team members to identify opportunities to drive unit initiatives and revenue
• Collaborate with centralized teams to drive quarter over quarter roadmap of programs, providing input to national programs and helping to roll these programs out into key regions, as well as driving regional specific programs utilizing the support of the centralized teams.
• Following the lead of national programs, build regional/localized programs to drive leads and sales conversations.
• Investigate and identify key needs of the sales organization and collaborate with client strategy organization to provide coordinated responses to positioning, presentations, tools, etc.
• Coordinate with sales to drive unit market development programs
• Develop sales advisory board representing a cross section of the unit – the advisory team is there to validate ideas and solutions, the tools that are developed, as well as to serve as a strategic sounding board.
• Support the packaging and positioning of local sales initiatives and coordinating campaigns to drive these programs.
We are seeking a strong background in the following areas:
• Demonstrated ability to lead in a cross-functional team environment.
• Ability to work collaboratively.
• Excellent communication skills.
• Effective presentation development and delivery skills.
• Excellent interpersonal, organizational and problem solving skills.
• Demonstrated strategic capabilities, strong analytical acumen and the ability to think conceptually.
• Adept at project management including ability to work effectively in a matrix organization, manage multiple projects, developing clear and attainable timelines, ability to effectively identify and resolve process related issues.
• Strong interpersonal skills with ability to work with all divisions/departments.
• Sound understanding of brand marketing, research principles/techniques and customer insight application.
• Experience with digital and social media platforms preferred.