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Trade Marketing Specialist
Bose Corporation
Westborough, MA, United States
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Trade Marketing Specialist – Indirect, Americas
(Channel Marketing Specialist IV)
Purpose of the Role:
Primary owner of in-market retail activation across a set of resellers and/or region. Responsible for Trade Marketing (TM) plan activation across a set of resellers/region to drive capture rate and in-store conversion.
General Scope of Responsibilities:
This position will be responsible for Trade/Retail Marketing activation within the following authorized Bose reseller channels & partners:
• Customer Experience Program (CEP) Showrooms
• Travel Retail
• Bose Custom Solutions (BCS)
• Regional Accounts
• Military Accounts
Working closely with the Bose account teams for each of the above businesses to optimize TM dealer funds, this position will be responsible for TM planning and execution across these diverse businesses. As the Bose marketing expert, this role will be responsible for:
• Developing, executing and reporting on the most effective digital and in-store marketing plans to deliver revenue targets;
• Developing & recommending marketing budget by reseller
• Effectively building and maintaining relationships and fostering Bose advocacy and mindshare with our reseller partners;
• Employing a “test and learn” approach, this position will also be responsible for identifying, testing, measuring and reporting on appropriate new initiatives to drive the Bose business at these resellers.
Specific Responsibilities:
• Act as the primary point of contact to the Sales team for the accounts listed above.
• Be responsible for development of offline and digital trade marketing plans, working with Bose Digital and Media teams to develop the very best plans.
• Be responsible for the execution of TM plans with excellence across the set of resellers/channels listed above.
• Be the marketing expert for the resellers/channels listed above, building relationships with the sales account teams and reseller marketing teams.
• Develop and manage TM budget for the resellers/channels listed above.
• Track and report on execution of TM tactical plans including Marketing calendar, investment plan and key initiatives.
• Ensure TM execution aligns with global asset plan, reducing need for additional regional asset requirements.
• Work with reseller marketing teams to identify local asset needs and opportunities
Skills:
• Bachelor’s degree preferred in Marketing or related discipline
• Minimum of 5 years related Marketing experience. Experience in Trade/Retail Marketing, preferably in a consumer product or marketing services environment, preferred
• Strong understanding of omni-channel trends that drive traffic, conversion, advocacy and loyalty
• Experience in developing and executing omni-channel trade marketing plans
• Strong organizational and project management skills, with attention to detail and accuracy of data
• Ability to simultaneously manage multiple, diverse businesses and appropriately balance time amongst multiple internal customers
• Strong communication skills – presentation, verbal and written – and the ability to communicate and collaborate with colleagues at all levels, including senior leadership, account management team, reseller team and other external business partners
• Ability to work as part of team and build solid working relationships
• Analytical orientation with the ability to offer insight to recognize trends and course-correct activities as needed
• Ability to continuously seek innovative ways to streamline work and processes
• Domestic travel may be required (20%)
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.
Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.