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Digital Content Marketer
Penton Media, Inc.
Phoenix, AZ, United States
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PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS:
• Create and deliver a digital content and social strategy and plan that drives brand awareness, engagement and conversion within our key customer groups
• Ensure integration of content activities within traditional marketing campaigns
• Develop an in depth understanding of the target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics
• Leverage market data to develop content themes and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
• Manage day-to-day creation of compelling, relevant and digital content, by contributing to writing content or editing contributions from internal or external sources
• Selection of appropriate digital channels to amplify content – including social (organic and paid), PPC, email and other digital channels
• Create and implement strategies to secure and manage influencer partnerships and content relationships to increase reach and ensure high calibre community content quality
• Develop content assets to generate leads for sponsors and/or exhibitors and attendee registrations across enterprise, IT and channel events
• Generate engagement that leads to increased revenue conversion for Informa through analysis of content initiatives to create the campaign that drives the greatest results
• Gathering data and analytic reporting to measure particular content and marketing goals and make recommendations based on those results
• Management and coordination of event onsite content including managing onsite broadcasting, social content, speaker interviews, etc
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video, print and in-person
• Work as part of an internal KNect365 content community, sharing best practices and learnings on new media efforts, analytical reporting, campaign briefs, and customer insights
KEY METRICS:
• Positive brand recognition and consistency across chosen published channels
• An increase in defined customer engagement
• Website and social media traffic growth
• Conversion metrics definition and growth
• Social media positive sentiment metrics
• Customer feedback and survey data
• Increases in key search engine keyword rankings
• Identifying up-sell and cross-sell opportunities through media
KNOWLEDGE AND EXPERIENCE:
• Experience in content and digital marketing and creating year round engagement strategies
• Excellent knowledge of digital marketing, platforms and tools (e.g. SEO, Google Analytics)
• Superb written and oral communication skills
• Proven track record for developing and delivering innovative digital content, experience managing social media and online communities and campaigns, and technical expertise in managing digital platforms
• Experience in social media management tools
• Basic design experience on editing software i.e PhotoShop, Canva, Illustrator
• Experience of managing a complex range of stakeholders and working as part of an integrated marketing team
• Passion for communication and technologically adept with regards to digital channels, social media, website and trends
• Talent for spotting content generation opportunities and an eye for the original
• BA Degree required