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Senior Media Planner
Razorfish
Miami, FL, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Job Summary:
As Senior Media Planner, you function as a key member of the Media Team and are responsible for the day-to-day deliverables and maintenance of media campaigns. You will assist in the development of media program strategies and analysis for clients.
Primary Responsibilities:
-Coordinates with traditional and digital media planners to plan & execute all Ideal Image programs
-Strives to find new and innovative programs to increase Partner participation
-Publisher reach out, industry research, program evaluations & POVs
-Weekly communications & status meetings
-Oversees the day to day execution and operations of all campaigns
-Verifying media execution
-Collecting reporting
-Communicating with publishers to fulfill all requests/reporting needs
-Generates reporting and insights on all campaigns
Experience Guidelines:
• 3-5 years of media planning experience
• Strong knowledge of media planning tools such Adrelevance, @plan, Nielsen Net Ratings, MRI, Kantar and Comscore
• Ability to develop a media plan, and coordinate launch of a media campaign with minimum direction
• Develop and maintain media plans for clients by ensuring deliverables are met and align with clients goals and objectives
• Must have strong business writing, presentation, and client-service skills
• Must have organizational and quantitative/analytical skills including experience with media forecasting and analysis
• Team player, dynamics, and dependability are a MUST
• Proficiency in Word, Excel and PowerPoint
Education:
Bachelor’s degree required