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Sr. Analyst, Digital Media
Horizon Media
Los Angeles, CA, United States
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Job Description:
Senior Analyst
Job Summary
Horizon Media runs the premier marketing analytics practice in the United States combining great technology, methods and talent to grow our clients’ business. We are experts in marketing measurement advising some of the biggest brands in the country on how to structure optimal marketing programs, how to refine their approach over time and have a great time doing it.
At Horizon we pride ourselves on working collaboratively, building strong relationships and growing together. The agency creates an environment that rewards curiosity, risk taking and brings out the best in people. We invest in our talent and make sure to continuously keep up with the rapidly evolving data science and marketing landscapes.
Horizon is currently looking for a Senior Analyst to expand the team in Los Angeles and do great work with us. The ideal candidate is passionate about the data science space, continuously seeks to learn more and loves applying analytics skills within a marketing context.
If these questions sound interesting, we want to hear from you:
• How much will my brand’s sales increase if I invest $1MM more in TV ads this year?
• Did the funny online ad create a more favorable view of my brand with consumers?
• Why did 90% of users uninstall my brand’s app after one day?
Main Duties and Responsibilities
• 10% Outlining what we want to learn and picking the right metrics to look at
• 10% Setting up measurement properly
• 30% Tidying & analyzing data
• 20% Telling compelling stories with data
• 10% Being curious to find better ways to help our clients through applied data science
• 20% Partnering with internal teams, external partners and our clients
Supervisory Responsibilities
• Lead and mentor Junior Analysts and Analysts on the Analytics team
Knowledge and Skills Required
You should have 3 to 4 years experience with:
• Working in a client services environment and helping clients succeed
• Working across teams in a matrixed organization
• Cross-channel media and all relevant metrics (i.e. Impressions, GRPs)
• Creating measurement plans to outline what we want to measure and learn
• Working with teams and systems for proper measurement set-up
• Cleaning and transforming data
• Applying statistical methods in a marketing environment (e.g. logistic regression)
• Determining the difference between signal and noise
• Creating dashboards and telling compelling stories to different audiences
• Leading and mentoring junior team members
• Continuous learning and suggesting better ways of servicing our clients
We know that there are a lot of tools out there and ideally you know how to use these:
• Ad-servers and verification tools (i.e. DoubleClick, DoubleVerify)
• Demand Side Platforms (e.g. The Trade Desk)
• Site and app analytics (i.e. Google Analytics, Kochava)
• Social listening (e.g. Netbase)
• Data Management Platforms (e.g. Neustar)
• Research Vendors (i.e. Millward Brown Digital, YouGov)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data visualization tools (e.g. Tableau)
• Self-serve analytics platforms (e.g. Alteryx)
• Scripting languages and relevant packages (e.g. R & tidyr)
• Integrated development environments (e.g. RStudio)
• SQL to query relational databases
Bonus points if you:
• Passionately argue against the use of pie charts
Certificates, licenses and registrations
• N/A
Physical Activity and Work Environment
• N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.