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Social Media Community Specialist
PSAV
Rosemont, IL, United States
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Position Overview
The Social Media Community Specialist assists in developing the PSAV Social Media strategy, and manage the activation and engagement of PSAV’s social media channels and internal community. This position is a critical member of the Brand Marketing team and will directly support PSAV’s social and community practice. The Social Media Community Specialist will use PSAV’s social channels, digital marketing activity, and team member insights to execute the strategies, processes, best practices and tools to connect, inspire and engage meeting and event planners and team members in the U.S. and support a foundation globally. This position reports to the Director, Brand Marketing.
Key Responsibilities
• Execute and measure marketing strategies to help achieve business goals (customer engagement, thought leadership and lead generation).
• Create and/or refine social and community content development and activation on PSAV platforms.
• Roll out PSAV’s brand positioning to create consistent brand presence, purpose and priorities on relevant social platforms.
• Manage B2B social accounts and campaigns via Meltwater; monitoring, moderation and measurement of platforms (monthly reporting, leadership dashboard).
• Collaborate with Communications team to help strengthen team member engagement in intranet communications channel and participation in relevant meetings/events.
• Develop editorial/content calendar for Social and Thought Leadership related activity with Brand Marketing, Internal Communications, Industry Relations and HR/Recruiting.
• Establish best practices research and test and learn plan for the Social Media and Community Strategy and Roadmap.
• Partner with field sales/operations teams to co-create inspirational event content and feed to PSAV Marketing Team; establish social strategy for venues partners.
• Manage project work to support digital marketing efforts including email and content marketing, digital media activation, lead generation.
Required Experience:
• Degree in Business, Marketing, English (Creative Writing), Communications, or Public Relations
• 3-5 years Social Media experience
• Familiarity with social media tools and their business applications - especially LinkedIn, Instagram, Facebook, Twitter, YouTube, Pinterest, Yammer (internal community)
• Ability to manage multiple projects at one time, with competing priorities
• Basic familiarity with HTML and CSS
• Ability to work as part of a team, but also complete individual work
• Proficient in Microsoft Office Suite and Adobe Illustrator/Photoshop
• Excellent writing, communication and relationship management skills
• Self-starter with strong attention to detail with proven organizational, analytic and problem-solving skills
• Balanced blend of , practical, analytical and creative-thinking skills
• Excellent presentation, written and oral communication skills
• The ability to convert key takeaways in a clear and visual manner, and influence senior leadership
• Proactively collaborates with cross-functional teams to create a results-driven, team-oriented environment
• Demonstrated ability to effectively lead/manage external agency partners
• Prior experience in hospitality or meeting/event planning a plus
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