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Consumer Insights Analyst
TEGNA
Spokane, WA, United States
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Job Description
The Insight Analyst plays a significant role in utilizing research tools to develop and “push” key insights to assist in the development of advertising and marketing campaigns for one of the largest media companies in the country.
At KREM our top priority is providing our clients with the best marketing and advertising strategy for their business and the best customer service in the market. For us, that means having the right people on our team!
Responsibilities
• Evaluates the Spokane market media expenditures and collaborates with sales managers on key categories and prospects
• Assist the sales team with developing new prospects and leads through research/insights
• Support sales team with insights for revenue development
• Collaborate with Sales Managers and Account Executives in customizing insightful presentation for our clients
• Write and design sales collateral using analysis and research that will support the Account Executives
• Participates in client presentations and insight meetings as an extension of the sales team
Job Requirements
Skills
• Proactive individual who takes “initiative” rather than taking on a “wait to be asked” mentality
• 1+ years in media, web analytics, digital or advertising research or related fields
• Experience managing projects, effectively handle multiple tasks and coordinating with others
• Strong analytical/ problem-solving skills
• Strong communication skills both verbally and electronically
• Creative writing and design skills
• Track record of success and drive to be the best
• Proficient in Microsoft Office products, must be accustomed to working with and manipulating large amounts of data
• Experience with Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign) preferred
• Knowledge of broadcast media and industry software, Nielsen, Marshall Marketing, KANTAR, & ComScore a plus
• Bachelor’s degree
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.