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Digital Sales Planner
tronc
Deerfield Beach, FL, United States
Job Details - this job has expired, please see similar jobs below
Overview
We are looking for a talented digital marketer to join our ranks. Responsible for creating brand awareness within the digital space for our clients as well as driving website traffic and acquiring leads. You will meet with clients to understand their objectives and goals. Then you will develop, implement, and manage marketing campaigns for clients across a wide spectrum of digital tools, including but not limited, to SEM, SEO, Facebook, Instagram, YouTube, and LinkedIn. The perfect candidate will be a self-starting individual who can handle multiple simultaneous projects with excellent communication skills in a fast-paced office environment and must have a highly creative approach to all phases of organic and paid digital advertising.
Responsibilities
• Maintain open and consistent dialogue with clients and internal team on account status, goals, and next steps
• Determine which tactics and messaging will resonate with targeted audiences
• Determine KPIs for advertising campaigns and report this information on a regular basis
• Develop digital advertising strategies and be able to communicate the effectively
• Participate in meetings to understand internal and client advertising objectives and goals
• Assist in activation of all paid advertising buys by providing recommendations on budget allocation, media timing, media pressure, tactics and KPIs
• Onboarding of new clients, development of pixel strategies, and custom audience builds
• Assist with managing budgets and purchased activity; assist in lead strategy and implementation of buy optimization including A/B testing of ads
• Campaign analysis and reporting for multiple clients and markets; provide insights and action steps to improve buys and plans month over month or campaign to campaign
Qualifications
• Bachelor’s Degree preferred but not required
• Knowledge of Digital and/or Newspaper Advertising industry preferred
• Candidate must be highly motivated, organized and have the ability to multi-task in a face-paced environment with a high level of accuracy
• Requires a high proficiency with technology, including Word, Excel, PowerPoint, and other proprietary software for processing orders and tracking sales calls.
• Candidates must have strong analytical, oral and written skills, and exceptional time-management skills
• Experience coordinating complex advertising campaigns
• Must have a positive/ can-do attitude and be driven to optimize results for clients
• Expertise in planning and executing PPC, SEO, Web Development, paid Facebook, Instagram, YouTube, and LinkedIn advertising
• Familiarity with the use of pixel, building custom audiences, and using them to funnel traffic
• Expertise in organic and paid Facebook, Google, YouTube, Instagram, Snapchat advertising
tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in nine markets with titles including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, Orlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning Call, Hartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 94 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.
Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.
Not ready to apply? Connect with us for general consideration.