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Marketing Specialist
Haymarket Media Group
New York, NY, United States
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Haymarket Media, Inc. is seeking a Marketing Specialist to join the SC Media team. This position is located in our New York, NY office.
Job Overview:
To support our Brand & Marketing Manager, this individual will help create all PR/marketing materials to progress our brand, SC Media. As a leading brand in the cybersecurity space, the team is looking for a marketer who is digitally and event focused to help conceptualize and deploy unique and engaging campaigns that support the business and help elevate all programs.
Responsibilities:
• Assist with creation of various product marketing plans to increase overall brand awareness, strengthen database, and promote new and existing products as well as events (increase event awareness and drive attendance)
• Support all brand activities and events – includes on-site support at conferences, industry events, etc.
• Establish strong KPIs and reporting systems to ensure brand and product goals are being met
• Support commercial team as necessary – collecting deliverables for events, special programs, and digital campaigns, sending promotion emails, and updating Salesforce as needed.
• Work with creative team (internal/external) to establish design needs, generate copy, and establish a more robust social media presence; manage internal email and digital ad calendar
• Support SEO efforts for the website, working with key members of the editorial team
• Establish new partnerships and manage communications for media barters – collecting deliverables, working with other teams to execute internally, etc.
• Collaborate with members or editorial team and other key staff to increase social media engagement and support overall social marketing campaigns
• Assist with launches of brand ambassador programs or association partnerships relating to various products
• Engage in public relations and marketing efforts to increase overall brand awareness in our immediate cybersecurity industry, as well as to a wider community of relevant business leaders
• Update and disseminate monthly/quarterly internal reports on performance of various projects (budgets, marketing components to monitor, etc.) to track and adjust effectiveness of plans
• Manage marketing programs designed to drive increased engagement (welcome email campaigns, email nurture campaigns, on-site prompts and targeted audience development project work)
Skills and Requirements:
• Bachelor’s degree in marketing or related field
• 2-3 years of experience preferred
• Strong verbal and written communication skills required
• Strong search engine optimization (SEO) and search engine marketing (SEM) skills preferred
• Some travel required for industry events
Additional Instructions:
• Please include a cover letter with your application
About SC Media:
SC Media is cybersecurity. For 30 years, SC has shared industry expert guidance and insight, in-depth features and timely news, and independent product reviews in various content forms in partnership with and for top-level information security executives and their technical teams.
About Haymarket:
Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.